Convenience Is the Experience

Convenience was born from a simple idea: give people what they want, when they want it. Registration follows the same mindset. Express check-in. Personalized daily agendas. Everything in their pocket, exactly when attendees need it.

Forgot Something You need?

Attendees can drop by the Forgot Something Store. It's quick convenience! While there, they can also select limited edition swag, like collectibles from the 100-Year collection.

REGISTRATION TECHNOLOGY

Registration is intuitive and user-friendly. You’ve used Cvent in the past so we know you’ll appreciate our proprietary registration tool, PerformanceCentral. Customized specifically for 7-Eleven, it handles everything you need.

Mobile App Integration

Attendee Segmentation

Personalized Agendas

Hotel Management

Reporting Dashboard

ON-SITE APP TECHNOLOGY

Encourage Attendees to Use Their Phones Throughout 7EE

Personalize where and who attendees should interact with through meaningful touchpoints using our technology.

Express Check-In

First impressions matter, and satellite registration is just as important as main registration. Leverage express check-in (or upgrade using facial recognition) to ease the registration flow and let attendees focus on their arrival experience rather than waiting in line.

Personalized Daily Agendas

As attendees’ “in-pocket guide” throughout the event, their app houses agendas, schedules, maps, celebrity encounters, all booth information for the trade show (e.g., Store Support Resource Center) and the Big Bets Center.

Gamification  

Attendees can earn points, win prizes and engage with many of the activations and enhancements. It’s an easy way to enhance the digital experience in a way that uplevels the overall event experience.

Trade Show and Session Tracking

Use passive scanning to better understand where and how attendees spend their time in the expo hall and during sessions to better drive future planning.

Ask to see a demo of the registration site and mobile app!

Innovations That Heighten the Experience

No-Show and Cancellation Fees

That’s easy to track in our system. We can set up alerts to follow up with attendees, making the process easy. We can also suggest ways to incentive them to book early (e.g., priority seating for the concert, extra swag)

Website and App Security

Our team will partner 7-Eleven’s priorities around security and data governance, and our team will partner directly with your Information Security team to review the technology platform, answer all technical/security questions and provide a defined processes for secure data management and deletion.

Post-Event Analytics

We capture data during the event, so you can prove event ROI and make the case for year-over-year growth.

  • Post-Event Insights in a Presentation-Ready Format
  • Segment-Specific Breakdown
  • Strategy Recommendations

Training Sessions Become Hands-On Learning Experiences

You mentioned that training sessions could elicit more attendee engagement and participation. AKA: they need more energy! Our in-house experiential learning team can develop content and even facilitate training sessions, be it specific to franchise ownership or customer experience.

Incorporate Experiential Learning 3 Ways

Bold Breakouts

Hands-on Hackathons

Immersive Workshops

HYPER-PERSONALIZED ATTENDEE SEGMENTATION

Segmentation is what makes the event feel personalized, intentional and high-impact. It's strategic infrastructure.

Market and Territory

  • Region
  • Urban/Suburban/Rural

Relationship to the Brand

  • First-Timers/Returnees
  • Single-Unit/Multi-Unit/Enterprise Operators

Role

  • Franchisees
  • Store Leaders
  • Corporate and Store Support
  • Vendors
  • Suppliers
  • Canada
  • International

EFFICIENT LOGISTICS

Production Experts

Specialize in high-traffic, multi-audience programs where accuracy, speed, cultural considerations and flawless coordination are paramount.

Tenured Event Managers

Coordinate cross functional vendors (shuttles, hotels, F&B, photography, KidsZone, signage, security).

Attendee-First Strategies

Streamline event flow, minimizing labor costs and reducing on-site congestion through optimized station placement and intelligent load-balancing logic.

On-Site Staff

Lean on our Travel Directors throughout the on-site event. They're the best in the business and experienced with similar size events and complexities.

  • 10 Years' Average Travel Director Tenure
  • Segment-Specific Breakdown
  • 98% Travel Direction Satisfaction

YOUR REGISTRATION AND OPERATIONS LEADS

Caressa Van Noort

Event Operations Leader

Industry Experience: 15+ Years (20–20,000 attendee events)

Notable Clients: NAPA, Illumina, Palo Alto, IBM, OneDigital, Temporal, IHG

Meredith Peck

Executive Creative Director

Industry Experience: 12+ Years

Notable Clients: Google Cloud, OneDigital, Temporal

Ashley Nogel

Event Registration Lead

Industry Experience: 11+ Years

Notable Clients: Deluxe Corporation, UFG Insurance, Rubrik, IHG, Chanel

Michelle Peñaranda

Event Tech Lead

Industry Experience: 10+ Years

Notable clients: Red Hat, Autodesk, ABC Supply,
Trellix

PROOF OF SUCCESS

337+ Events Supported in FY25 by PerformanceCentral, Our Proprietary Registration Tool

90+ Event Mobile Apps Built in FY25

200,000+ Attendees Supported During FY25, Across 882 Events

Awarded SpotMe's "Top Event Management Company"